DIGITAL MARKETING

The Digital Marketing Course is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The Digital Marketing course is
a rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a more specialist
role within the overall marketing domain.

Through dynamic lectures, case studies and discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing and brand-building efforts. The Digital Marketing course has specifically been structured to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.

Chapter One

1
Introduction to digital Marketing
30 Minutes
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
2
Traditional and Digital Marketing
40 Minutes
The term digital marketing was first used in the 1990s,[7] but digital marketing has roots in the mid-1980s
3
Importance of Digital Marketing
40 Minutes
It’s clear. Businesses within the trendy economy want digital selling to vie. on-line is wherever the purchasers are. It’s wherever they like that you just reach them. on-line is wherever the fashionable shopping for method begins.
4
Scope of Digital Marketing
5
Characteristics of Digital Marketing

Chapter Two

1
Introduction to Search Engine Optimization
2
SEO on Page
3
SEO Off Page
4
SEO Reporting
5
SEO Audits

Chapter Three

1
Introduction to Search Marketing (PPC)
2
Keyword Research
3
Google Pay Per Click
4
Research Tools
5
Search Campaign Process
6
Keyword Selection
7
Ad Copy
8
Targeting
9
Budgets
10
Scheduling
11
Campaign Management
12
Conversion Tracking
13
Analytics

Chapter Four

1
Digital Display Advertising
2
Key Digital Display Concepts
3
Benefits of Digital Display
4
Challenges of Digital Display
5
Running Effective Ads
6
Ad Formats
7
Campaign Planning
8
Campaign Target Audience
9
Campaign Objectives
10
Campaign Budget

Chapter Five

1
Introduction to Social Media Marketing
2
Social Media Strategy
3
Network Optimization
4
Brand Management Strategies
5
Network Profile Creation
6
How Social Media is affecting Google Search
7
Integrating social media into website & blogs

This course will remain to be continually developed and added on with time. To accomodate new insights and or technological know how. Always check back for new chapters even after course completion. 

All the Best!

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DIGITAL MARKETING
Category:
Price:
KSH8,000 KSH3,500